We work on brand environments. Being at the intersection of spatial, graphic and multimedia design, we are making brands visible at all levels.
Read more >
To accommodate this wide range and diversity of projects we work in flexible teams, where the project determines the size and expertise needed. Once started as a casual Sunday gathering, we now work with an international team of artists, architects and designers. The mark of a coffee cup is our logo, since we still meet during the Sunday morning coffee.
Being fair is at the very core of our design beliefs and is the guideline in the way we operate our design practise. It also implicates fairness to future generations as we recognise that we are part of a fragile and interdependent ecosystem.
We believe in simplicity and are rebelling against the growing complexity of today’s society. John Maeda, a MIT Media Lab Professor, describes it beautifully as he states that “simplicity is about subtracting the obvious and adding the meaningful.”
Above all we dare to see things differently. We want to change things and push society forward as we dare to come up with crazy ideas.
DE POORT PRAKTIJKONDERWIJS BRAND IDENTITY
Den Haag (NL), 2023 [completed]. The freedom to be who you are and to do what you can are the leading brand values in the new corporate identity for De Poort, a practical education facility for those who are better in doing stuff. The yellow ‘poort’ is a direct reference to its name and as such the gate to the future. We were involved in the brand positioning and created a suiting visual identity which we applied to the digital and physical environment.
25 YEARS ZONDAGONTWERPERS
Den Haag (NL), 2023 . On a September Sunday morning, back in 1998, we came up with the idea to become ‘zondagontwerpers’. An agency, dedicated to brand environments, just on Sundays … the day we were off. Throughout the years this idea developed into a growing network of artists and designers who, no longer just on Sundays, joined forces in creating environments for major brands like Van Gils and Björn Borg, crazy stuff like the Kamphuisen Syrup Waffle Factory or the Greenhousing Brand Concept and more recently, challenging Educational environments for the public sector.
DESIGNING FREEDOM, MASTER THESIS PHILOSOPHY
Leiden (NL), 2022 [completed]. The future of the world’s population is urban. People move to the city for opportunities, money and a better life. When we look at this transition from a freedom perspective, instead of the common resource or utility views, you could question whether the city will always provide this better life. Do urban environments provide the freedoms we value, better than rural environments? Read the full text of Designing Freedom!
JILSTER BRAND IDENTITY
Voorschoten (NL), 2021 [completed]. Jilster is an online platform for capturing and sharing stories that matter. In their transition to a more client oriented editor they needed their brand identity to reflect the changing values. By expressing an open attitude and in supporting the companies clients (called makers) in the proces of making, Jilster’s people empower their makers in publishing their story. And their story matters.
R2 AMSTERDAM RETAIL CONCEPT
Amsterdam (NL), 2019 [completed]. Soft shop, shop-in-shop and full store concept for this Amsterdam based shirt brand with a twist.
SBO REHOBOTSCHOOL PLAYGROUND
Den Haag (NL), 2019 [in progress]. Playground landscape based on Minecraft architecture. A place where children are in charge themselves and can enjoy the freedom to follow their own curiosity. These arena-like settings provide outdoor teaching space, but to children they serve as football fields, mountains to climb, islands to conquer and whatever they dream or imagine.
UNIEKAAS DE WAAG
Gouda (NL), 2019 [idea]. Uniekaas cheese experience in the historical building of De Goudsche Waag.
ASVZ DAYTIME ACTIVITY CENTRE
Rotterdam (NL), 2019 [idea]. Day activity centre for the physically and mentally disabled.
GREENHOUSING BRAND CONCEPT
De Lier (NL), 2018 [completed]. Platform for sharing horticultural ideas.
FRUIT TUMBLER FOR MINISTERY OF FOREIGN AFFAIRS
Den Haag (NL), 2018 [competition]. Designing a fruit bowl in order to communicate Dutch values like, inclusiveness and diversity in a subtle way.
KAMPHUISEN SYRUP WAFFLE FACTORY
GOUDA (NL), 2018 [completed]. Syrup waffle factory, behind an authentic waffle shop on the market in Gouda.
VYVERBERG BRAND IDENTITY
De Lier (NL), 2017 [completed]. New brand identity for this hands-on horticultural company.
BJÖRN BORG RETAIL CONCEPT / MESH
Stockholm (SE), 2005 - 2015 [completed]. Retail space for Björn Borg apparel and underwear. The basic approach lends the space an almost industrial aesthetic. The presentation of merchandise on shelves, pegs and hooks in the mesh back wall, creates endless possibilities.
SBO DE SPRINGPLANK SCHOOL
Den Haag (NL), 2015 [idea]. New schoolconcept based on the school’s own core values.
BJÖRN BORG RETAIL CONCEPT / LOCKER ROOM
Stockholm (SE), 2013 [idea]. Lockerroom retail concept for Björn Borg.
CUP CAKE CHIC RETAIL CONCEPT
Den Haag (NL), 2012 [complleted]. Retail concept for cup cake specialist.
LIFE EDITED
New York (NL), 2011 [competition]. People tend to expand there belongings and when the years go by, finally having no clue what they posses. We all should ask ourselves the question, but definitely when you are going to live in a 39 sqm apartment. What do you really need? In this design we created a flexible setup, so the apartment could be adjusted to the changing needs during the day.
DEVEREAUX
Apeldoorn (NL), 2011 [completed]. High fashion store for women.
BJÖRN BORG HEADQUARTERS NETHERLANDS
Amsterdam (NL), 2010 [completed]. The 1000 sqm new headquarters for the Swedish underwear specialist was created in a former warehouse on the IJ-waterfront in Amsterdam. To represent its sporty, daring and sexy identity, we created three spaces. A lobby, housing the directors office, a few steps up the open office and canteen and underneath the showroom/sales area … with a one-way ticket for the ignorant retailer :).
BRONX FAIR STAND
Dusseldorf (NL), 2007 [completed]. Modular fair stand for this shoe brand.
VAN GILS MENSWEAR
Breda (NL), 2008 [completed]. Headquarters, corporate identity, wholesale and retail concepts for this formal menswear brand.
JAGUAR CLOTHING BRAND IDENTITY
Waalwijk (NL), 2008 [completed]. New brand identity for this car brands apparel.
VINT@GE
Den Haag (NL), 2002 [competition]. Honourable mentioning for this ‘second best’ competition.
